Guest Speaker: Benjamin Curtis (@stympy)
Main Takeaways
- Founder of Honeybadger.io (an exception, uptime, and performance monitoring for Ruby).
- How can you appeal to the characteristics of great programmers?
- Laziness:
- sell benefits and features
- Once you have shown the benefits you need to sell them on the features
- How can I find in the least amount of time if it satisfies the problem?
- A video shows you the code to answer the question: will this work for me?
- Impatience:
- How long will it take to try?
- Do I need to get permission?
- Get people in as fast as possible without requiring a cc because the developer doesn’t have access to it.
- Hubris (time is money):
- Can I build it myself?
- How long would it take?
- Will this really save me time? Or am I going to spend as much time integrating this as I would building my own?
- Often the developer values his time zero. I won’t give you $9.99, but I’ll spend two weeks building my own.
- Educate them on how much time/difficulty you spent on it and that their time is worth money.
- Laziness:
- Target their psychology and then you can sell to them.
Read notes of all the other talks on the Microconf 2014 Hub page.