Guest Speaker: Samuel Hulick (@SamuelHulick)
Main Takeaways
- You are losing customers all the way in the funnel
Improving the conversion on the top can easily double your revenues - Invest in your users’ success
- Your potential customer becomes awesome when using your product
- The result is an upgraded version of the person who purchased your software
- Contrast the version of the person who’s not using the product with the awesome person that is using your product
- Get very specific on how you are transforming those people
- Website conversions are the realization of the value that you are providing with your software
- Make money by making better people
Read notes of all the other talks on the Microconf 2014 Hub page.